Sales manager: cover letter example
When to use it
For sales, account management and business development roles: targets, client base and results in numbers come first.
The full letter
Dear [Hiring manager's name],
Your sales manager opening at [Company name] caught my attention immediately. I have spent [X] years selling in [sector — e.g. FMCG, IT services], meeting my annual target every year and usually beating it.
At [Current company] I own [region or client segment]. Last year I grew sales by [X]%, won [Y] new corporate clients and lifted client retention to [Z]%. Behind those numbers is a simple approach: understand the client's real need and build a relationship that lasts.
[Company name]'s position in [product/market] and its plans for [new market, growth] fit my experience closely. My skills in [CRM], negotiation and pipeline management would add to your team's numbers quickly.
My CV is attached. I would be glad to walk you through how I achieved these results and what I could do for you.
Kind regards, [Your full name] [Phone] · [Email]
Replace the parts [in square brackets] with your own details. Cut generic phrases; add specific facts and numbers.
💡 Expert tips
- 1In sales, numbers are everything: % of target, growth, number of clients, average deal size.
- 2Learn the company's product and show, in one sentence, the value you'd bring its customers.
- 3Don't disclose confidential figures — percentages and ratios are enough.